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Monthly Archives: August 2013

Anniversary

Anniversary.

The date on which an event took place the previous year.

At least that how Webster’s defines it.

It’s astounding how quickly anniversaries usher themselves in each passing year.

At Starbucks, people hear “Anniversary” and they think one thing.

OH MY GOD, WHEN CAN I GET IT?!

…or something along those lines.

I’ve never been sure if it’s the cedary, spicy notes of the coffee contained within that draws us near, if it’s that beautiful, earthy-brown Siren that is always etched on the bag, or if it’s the impending arrival of Autumn. Maybe it’s a combination of the three.

When you work in retail, living a season ahead is just part of the scenery. Each holiday, each theme, each featured coffee or beverage flavor seems to arrive a little too early.

You spend so much time planning and preparing and learning about what’s coming, that by the time it actually gets here, you feel like you’ve already lived it. Pumpkin Spice planning begins in May or June. Christmas is a hot topic before July is over. It can be a little jading.

It’s a bit like the way that August, though a thoroughly heat-ridden and beach-bathed component of summer, is a month that signals the end of a season. (Writer Jana Eleanor explores this idea quite eloquently in her post “Read ‘Tuck Everlasting’ This August”. Seriously – you should read it. The post. And the book).

This August, summer came slamming to a close for me when I sat in a regional meeting a few weeks ago and took those first, glorious sips of this year’s Anniversary Blend.

anniversary

It was bitter-sweet.

The moment. Not the coffee.

The coffee was spectacular. A heavily spiced, complex body that dazzled with layers of flavor, each a unique expression of the impending season. It reminded me of the multitude of colors that Autumn paints the leaves of one single tree. It’s a single cup of coffee, with many colors to her story.

Our partners are what color those stories.

You brew up this coffee, you bring out this bag – everyone starts talking.

What stories does Anniversary Blend stir out of you?

Join the conversation and tell me what your Anniversary story is all about.

Special thanks goes to @cyndidrapeau for hosting the incredible Anniversary Blend tasting that inspired my post. Image courtesy of http://www.starbucks.com.

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